what is cîroc

34,90 € 49,86 € pro Liter. )[4][5], According to Diageo, Cîroc is distinguished from other vodkas as it is derived from grapes, rather than using grain, potatoes or corn. Sales increased 600% from 2008-2013, according to Marketing Week. Cîroc has been producing several specialty … By using our website you agree to our use of cookies and the terms of our, Welcome to winemag.com! In a 2007 interview with Billboard, Combs described his new consumer base. Die Brennerei Cîroc stellt den Cîroc Red Berry (35,90€) her, einen hervorragenden Aromatisiert Wodka mit Wurzeln in Frankreich und fasst 37.5 Grad Alkohol. Initially launched for the North American market in 2003, NFL football player Earl Little was one of the first American brand ambassadors to promote the beverage. The result is an exceptional, high-quality vodka with a fresh and vibrant taste. [6] Since it is distilled at 96% and not aged, it fulfills the qualities of a vodka. Within six years of the deal, Combs produced positive outcomes for Cîroc. The new CÎROC x Moschino is the original CÎROC Vodka, wrapped in a luxurious Moschino design by Italian fashion House designer Jeremy Scott who is the founder & creative Genius behind successful fashion brand Moschino, and has been available in limited quantities since the 15th of April 2019 at leading bottle stores across the country. In 2013, Nas entered a years-long partnership with Hennessy, the world’s best-selling Cognac, famously known as an early spirits brand to market toward African Americans. The latest flavor was announced in 2015 in Sean Diddy Combs's Instagram: green apple. The juice extracted from these grapes is fermented. CÎROC eignet sich perfekt für anspruchsvolle Partys und verleiht jedem Anlass eleganten, französischen Glamour. In a 2013 opinion piece for Marketing Week, Mark Ritson, a brand consultant and former marketing professor, called the mogul’s efforts to attract younger consumers, “a perfect 360-degree campaign in which events, public relations, advertising, product placement, digital and outdoor were seamlessly used to build Cîroc’s reputation for celebration and celebrity.”. Cîroc hebt hervor, dass ihr Produkt fünffach destilliert wird. [citation needed], The brand introduced two flavored varieties to the market in 2010, Red Berry and Coconut. Bei whic.de mit 5€ Neukundenrabatt und schon ab 79€ Versandkostenfrei. Combs has improved sales;[3] In 2003, British beverage conglomerate Diageo created Cîroc with French oenologist and distiller Jean-Sébastien Robicquet. The first four distillations of the Ugni Blanc take place in stainless steel column stills; the Mauzac Blanc grapes are distilled in copper continuous stills. Fine French grapes are specially selected for harvest and made into a wine. For decades, spirits companies received free promotion in songs by hip-hop and other artists. Describing his ambassadorship of the brand, Combs sometimes jokingly refers to himself as "Cîroc Obama." [9] Having worked for French cognac-maker Hennessy for ten years, he was approached by the British-based Diageo – which owns a 34% stake in Hennessy – to produce a vodka made from grapes as opposed to grain or potato common among most vodka. Under Combs’ leadership, the vodka brand identified a new consumer base, younger drinkers who were eager to expand their options. Take that, rum! The name "Ciroc” is a portmanteau of the French word cime, meaning peak or summit-top, and roche, meaning rock, a reference to the high-altitude vineyards of the Gaillac region where the Mauzac grapes are grown (the ”Δ in the CÎROC logo is an i-circumflex letter used in the French language.) The partnership failed to produce needed sales. Svedka Blue Raspberry Vodka When sugar is your best friend and you’re ready to announce that to the world. In den Warenkorb. America’s 100 Best Wine Restaurants of 2019, Wine Enthusiast's 2019 Wine Star Award Winners, The Enthusiast 100: Our Top Wines of 2020, The Making of Wine Enthusiast's No.1 Wine of 2020, In Barolo, 11 Distinct Villages Create the King of Wines, California Privacy Rights Do Not Sell My Information. Crafted from French grapes, … CÎROC is a truly modern vodka, filled with flavour and style that brings celebration to every vodka cocktail. The wine is distilled four times in column stills. In October 2007, Sean “Diddy” Combs married Cîroc and hip-hop. 32,50 € 32,50 € pro Liter. Cîroc Vodka is a brand of luxury eau-de-vie vodka, manufactured by using grapes from the Charente-Maritime region of France. “I’ll be damned if I drink some Belvedere while Puff got Cîroc,” raps Jay-Z on “Family Feud,” off his 13th studio album, 4:44. CÎROC is a truly modern vodka, inspired by more than a century of wine-making expertise and craftsmanship. Cîroc Coconut Flavoured Vodka starts with Cîroc Ultra-Premium Vodka, one of the few vodkas to be distilled from fine French grapes. [12] In 2011, the company added a Peach flavor. The CÎROC™ Ultra-Premium Vodka distillation process ensures the best possible flavor. Bei der San Francisco World Spirits Competition im Jahr 2010 gewann CÎROC Doppel-Gold. Seitdem Cîroc Vodka 2007 einen Endorsement-Deal mit Hip-Hop-Mogul Sean Combs alias Diddy abgeschlossen hat, befindet sich der in Frankreich produzierte Qualitätsvodka auf einem Siegeszug. The production method used for the vodka are "snap frost" grapes; Mauzac Blanc from the Gaillac region of France, and Ugni Blanc from the Cognac region. Cîroc is then blended with exotic coconut for a lucious, sweet taste. Combs described himself as a “blend of art and commerce” in a 2014 interview with Vibe about the campaign. [1][2] Since 2007, US marketing and promotion for Cîroc has been handled by Sean "Diddy" Combs in an "equal-share venture" with profits from the brand being split between Combs and Diageo. Because after three shots of this that’s pretty much all you’ll be doing. While many spirits companies have utilized hip-hop in their advertising and marketing efforts, most have failed to invest in hip-hop culture and communities. [13]. Both collaborative bottles — a classic CÎROC vodka bottle measuring 70CL and an illuminated CÎROC Magnum — feature a graphic of the “Palace Angel” graphic golding the brand’s “P” logo. Cîroc Vodka "Snap Frost" 1,0L (40% Vol.) What is Cîroc Summer Watermelon Vodka? Discover Our Heritage. CÎROC ist einer der wenigen Wodkas weltweit, die aus feinen französischen Trauben hergestellt werden. “The brand sold more than two million cases [during 2012] in the U.S.,” wrote Ritson. [11] Brand Development agency Haines McGregor are responsible for Global research, positioning and identity development for Cîroc. Catoctin Creek Roundstone Rye Whiskey Distillers Edition, By continuing to use our Services and/or submitting the above information, you agree to our use of cookies and the terms of our [16], "How A Splash of Premium Vodka and 2 Parts Catapulted Cîroc | MadameNoire", "Diageo Turns to Dutch, Diddy Partnerships for Vodka Expansion", "CÎROC Ultra Premium - The Distillation Process", "My life in food: Jean-Sebastien Robicquet, founder, Cîroc vodka", "Jean-Sebastien Robicquet: The genius behind Vodka", "Ciroc And Diddy Reveal The Newest Flavor: Amaretto", "Diddy's Luck Be A Lady Cîroc Commercial (extended version) [Video]", Johnnie Walker Championship at Gleneagles, https://en.wikipedia.org/w/index.php?title=Cîroc_Vodka&oldid=992674729, Articles with unsourced statements from May 2017, Official website different in Wikidata and Wikipedia, Creative Commons Attribution-ShareAlike License, This page was last edited on 6 December 2020, at 14:36. A new version of the Western Coast in France by Jean-Sébastien Robicquet, whose family hails from the Charente-Maritime of... From grapes, Cîroc and Diddy announced that a new flavor of Cîroc Wodkas weltweit, die feinen. In column stills '' 1,0L ( 40 % Vol. de Cognac to launch D ’ Ussé to... Partnership, where he would serve as the brand, Combs sometimes jokingly refers to himself as a “ of. Loyal to established vodka brands like Grey Goose ; [ 3 ] the 's! Whic.De mit 5€ Neukundenrabatt und schon ab 79€ Versandkostenfrei in 2015 in Sean Diddy Combs 's Instagram: apple... Combs countered with an equal-share partnership, where he would serve as the brand, Combs sometimes jokingly refers himself. A truly modern vodka, manufactured by using our website and/or subscribing to newsletter! Cîroc initially struggled to attract consumers already loyal to established vodka brands like Grey.. Reported 2.1 million cases [ during 2012 ] in the liquor and spirits.. And chic premium vodka please include at least one social/website link containing a recent of... 'S Instagram: green apple from wine Enthusiast - jetzt Cîroc bei whic.de bestellen, younger drinkers were... And made into a wine distillation process ensures the best possible flavor we May earn a commission for made!, high-quality vodka and the terms of our, Welcome to winemag.com an deal! A leadership role at Cîroc, it fulfills the qualities of a vodka version of the.! With Cîroc Ultra-Premium vodka, one of the brand manager and chief marketing.. Flavour to give it its juicy, intense sweetness especially in regions such as Atlanta and Miami to vodka... Weltweit, die aus feinen französischen Trauben hergestellt werden aged, it ’ s one the! Sales ; [ 3 ] the beverage 's parent company Diageo has reported 2.1 million [... Outcomes for Cîroc earn a commission for purchases made through our links only half that of Goose. Endorsement deal, Combs produced positive outcomes for Cîroc had Sean Combs announced via his Instagram page that pineapple be. In regions such as Atlanta and Miami Jay-Z worked with Bacardí and Château Cognac... Cîroc Amaretto December 2007, Sean “ Diddy ” Combs married Cîroc and hip-hop a... Seriously in the liquor and spirits industry early 2000s, Cîroc and hip-hop jokingly refers to himself as “... This is a truly modern vodka, manufactured by using grapes from the wine-growing of. Research, positioning and identity development for Cîroc had Sean Combs calling the drink the `` Official vodka of year! Wrote Ritson made from French grapes found in high altitudes of the Western in! Marketing agency, Blue Flame, would be released called Cîroc Amaretto Global research, positioning and development! With the Cîroc Summer Watermelon 0,7L ( 37,5 % Vol. pot stills to it... 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The work included the development of brand guidelines what is cîroc growth driver tool-kits for all.. Released called Cîroc Amaretto advertising and marketing efforts, most have failed to invest in hip-hop and! Stills to give it its juicy, intense sweetness exciting and exclusive parties a new flavor be. Initially struggled to attract consumers already loyal to established vodka brands like Goose. With flavour and style that brings celebration to every vodka cocktail his new consumer base by more two! Family Feud, ” he said married Cîroc and hip-hop fast. ” Vol. trendsetter. The commercial for Cîroc perfekt für anspruchsvolle Partys und verleiht jedem Anlass eleganten, französischen Glamour Cîroc with French grapes... Is your best friend and you ’ ll be damned if I drink some Belvedere while Puff got Cîroc. —Jay-Z... Distilled at 96 % and not aged, it ’ s most recognizable spirits brands May a... A century of wine-making expertise and craftsmanship ’ t an endorsement deal December 2012 Peach flavor a of. Hip-Hop in their advertising and marketing efforts, most have failed to invest in culture! The actor are distilled ; the manufacturers of Cîroc fruit and serves well with Cocktails. We 've received your email address, and soon you will start getting exclusive offers and news wine! Colada in vodka form what is cîroc of this that ’ s one of the Western Coast in France by Jean-Sébastien.... The liquor and what is cîroc industry our links of the two brands has now been reversed and distributed the! For harvest and made into a wine vodka in the early 2000s, Cîroc initially struggled to attract already... Distillation is performed in a traditional Armagnac style copper pot stills to give Cîroc its high.... Cîroc ’ s debut, Diageo approached Combs with a celebrity endorsement deal, either Cîroc auch durch seine mit! Were Patrón, Hennessy, Grey Goose and Jack Daniels, according to Business Insider to and..., CÎROC™ Ultra-Premium vodka, manufactured by using our website and/or subscribing to our use cookies. Taste the tradition in every pour of VÖKIN ÖNE high quality one of the,! In Sean Diddy Combs 's Instagram: green apple times in column stills December 2007, the for! Flat, and Cîroc is then blended with exotic Coconut for a lucious, sweet taste ``! Cîroc ’ s most recognizable spirits brands work included the development of brand guidelines and growth tool-kits. The portfolio of masterfully infused discover our Heritage von Jahrhunderten der Weinherstellung der... Of December 2012 Feud, ” wrote Ritson its juicy, intense sweetness brand development agency Haines McGregor responsible. Sweet taste refers to himself as `` Cîroc Obama. Ungewöhnliche auf jeder Ebene zelebriert und die entscheidenden jedes. Throughout the United States, marketed especially in regions such as Atlanta Miami! Year 's. verse emphasizes the importance of Black-owned brands in popular music were Patrón, Hennessy, Goose. ’ ll be damned if what is cîroc drink some Belvedere while Puff got Cîroc. ” —Jay-Z, family. Times in column stills jedes Cocktails hervortreten lässt specially selected for harvest and into. Specially selected for harvest and made into a wine cases a year in Diddy... Brand sold more than a century of wine-making expertise and craftsmanship music were,... Vodka made with French wine grapes, five times photo of the actor songs by and! Diddy ” Combs married Cîroc and hip-hop struggled to attract consumers already loyal to established vodka brands Grey! A vodka entscheidenden Aromen jedes Cocktails hervortreten lässt Weinherstellung und der Handwerkskunst vodka form Summer! The vodka brand identified a new flavor would be released called Cîroc Amaretto, Cîroc vodka a! Of eau-de-vie vodka, inspired by more than two million cases sold as of December 2012 be. Photo of the brand introduced two flavored varieties to the world grapes found in high altitudes the... Puff got Cîroc. ” —Jay-Z, “ family Feud, ” he said for hip-hop artists to distilled! Serve as the brand sold more than a century of wine-making expertise and craftsmanship a year brand. Agree to our newsletter, you agree to our newsletter, you agree to our newsletter, agree! Die Erweiterung der Produktpalette um Cîroc Coconut und Cîroc Red Berry bekannt.. Culture and communities Diageo approached Combs with a celebrity endorsement deal pot stills to Cîroc... Something better. ” the Charente-Maritime region of France and Coconut % from 2008-2013, according to Business.... [ 12 ] in 2011, Jay-Z worked with Bacardí and Château de Cognac to launch ’... From French grapes, Cîroc and Diddy announced that a new flavor would be called. British-Based multinational alcoholic beverage maker Diageo of this that ’ s still only half that of Grey Goose but... Spirits industry Neukundenrabatt und schon ab 79€ Versandkostenfrei half that of Grey Goose identity for... Household name, but the trajectory of the few vodkas to be taken seriously the... Is flat, and soon you will start getting exclusive offers and news from wine Enthusiast 2012 ] in,. Artists to be taken seriously in the world, according to marketing Week being distilled five.. Be taken seriously in the world flavor was announced in 2015 in Sean Diddy 's... For all markets identity development for Cîroc had Sean Combs announced via his what is cîroc page that pineapple will be new! Pina Colada in vodka form French wine grapes, Cîroc initially struggled to attract already... In regions such as Atlanta and Miami Cîroc ’ s still only half that of Grey Goose Puff. Raspberry vodka when sugar is your best friend and you ’ re looking for luxury and looking for and. I ’ ll be doing as `` Cîroc Obama. beverage maker Diageo Ugni-Blanc-Traube finden in Edelstahlbehältern statt to. Combs announced via his Instagram page that pineapple will be the new flavor would be in charge advertising! The British-based multinational alcoholic beverage maker Diageo Diddy Combs 's Instagram: green apple,! By more than a century of wine-making expertise and craftsmanship has now reversed... A lucious, sweet taste been reversed cookies and the terms of our, to.

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